Serious Energy Signs Joint Venture Agreement with Sun Enterprise Group
The Company retains MORGAN JONES and Partners, AG. to advise, consult and facilitate the joint venture agreement.
Sunnyvale, California, USA and Zug, Switzerland –(BUSINESS WIRE)– Serious Energy, Inc. global leader in advanced energy efficiency solutions that increase the value of buildings, today announced that the Silicon Valley technologist has signed an exclusive joint venture agreement with Sun Enterprise Group, Ltd. of Beijing, China.
The joint venture with Sun Enterprise Group, a new e-generation integrated services platform and“MARKETING ENGINE” with Serious Energy, recently named one of the winners of the prestigious 2011 Technology Fast 500 Awards was arranged by MORGAN JONES and Partners AG. of Zug, Switzerland.
Mr. Kenneth Roland Jones, Managing Partner of MORGAN JONES and Partners, AG. was lead negotiator in the weeklong discussions, resulting in the joint venture and market development agreement by and between Serious Energy, Inc.and Sun Enterprise Group.
“MORGAN JONES is most enthusiastic about the prospects of Serious Energy addressing the enormous untapped opportunity to unleash the value in buildings in China with its suite of energy software services and advanced building products, for both owners and occupants in the worlds 2nd largest economy”. Noted Jones. “We are pleased to have served as adviser on this important and timely collaboration of Serious Energy technology brand with Sun Enterprise group, the single most imaginative, vertically integrated marketing channel generator in China
“We are thrilled to be working with Sun Enterprises to tailor, scale and build the Serious Energy China installation and building energy management and savings services platform in the vast Peoples Republic of China,.”, said, Kevin Surace, CEO of Serious Energy. “One of Serious Energy’s key goals is to establish the long term, sustainable and commercial property developer marketing platform to ramp up and seize the fast emerging and sizable China marketplace” noted Surace. “This JV with Sun enables us to accomplish our unique intelligent building proposition globally, by providing full access to Chinese industrial , institutional and office buildings, hotels, large apartment mid and high rises as well as commercial properties at all levels through a highly effective and targeted collaboration platform.”
“We look forward to partnering with Serious Energy, Inc. whose revolutionary technologies increase the value of buildings from the Empire State Building to The New York Stock Exchange for both owners and occupants with a platform of products and services that combine real-time, connected building analytics and control with material science”. said Alex Cherepakhov, CEO of Sun Enterprise Group, Ltd. “ In addition to our own sizable Sun Red Rock Land properties portfolio, our powerful “4M” business model will introduce the revolutionary and proprietary Serious Energy brand to influential government leadership, major commercial property development community and enlightened real estate property managers platform though out China as the basis to launch, introduce and build wide spread Serious Energy Savings in China” noted Cherepakov.
ABOUT Serious Energy, Inc. :
Serious Energy’s platform of products and services are designed to increase the value of buildings for both owners and occupants by combining real-time, connected building analytics and control with material science innovations. SeriousEnergy Manager is a cloud-based enterprise software system that monitors, optimizes, and controls building energy use using advanced algorithm technology. SeriousWindows and iWindow significantly improve building envelope energy performance, improving comfort and reducing heating and cooling. QuietRock delivers improved comfort through reduced-material patented soundproofing technology, enabling buildings to increase density and help improve productivity. With an advanced software development team, six manufacturing plants and a broad network of distributors throughout the U.S. and Canada, Serious Energy products have been installed in thousands of projects worldwide, including the Empire State Building.
For more information about Serious Energy, inc., visit www.SeriousEnergy.com.
ABOUT Sun Enterprise Group :
Sun Enterprises Group, Ltd. is a new generation integrated services company that focuses on developing business opportunities and partner networks for international companies in the China market to help them unlock value and maximize their potential. The Company’s mission is to bring brands, products, and services from around the world to cater to the ever-growing Chinese consumers.
Sun Enterprises Group, Ltd. uses a unique “4M” business model to create an ecosystem for foreign brands entering the China market: Mastermind — resources integration and overall planning; Marketing — brand enhancement and brand positioning; Management — brand and channel management; and Money — third party fund support. This approach represents a new generation of a market expansion model that has revolutionized the consumer marketing concept in the country for foreign brands and will be the trusted partner for expansion in China. SEG has successfully applied this model to its consumer products and real estate divisions.
For more information about Sun Enterprise Group, it’s wide range of unique “4M” market engine services. Please visit http://sunredrock.com
ABOUT MORGAN JONES and Partners :
MORGAN JONES and Partners is a private, multi national and exclusive provider of growth capital solutions and advisory services. The firm is a leading innovator of capital creation for enterprise growth to serve as an expansion platform bridge between Europe, the Americas and China. MORGAN JONES with offices in Switzerland, United States and throughout China offers over three and a half decades of quiet, exclusive and “By Appointment Only” aligned and integrated research, strategy, planning, legal, accounting/audit, capital packaging and placement consulting professional services., assisting select clients such as –ADHOCO, AG., Harrell Hotels & Hospitality Group, Vivienne Tam Brands, GaoSheng Wealth Management & Investments Co., Ltd., AG., Lenovo Group, Sun Microsystems, China Life, International Paper, Qingdao Brewing, R J Reynolds, Haier, Newscorp, Nestle’, Ping’an, BASF, Fiat, Hilton Hotels.
For more information about MORGAN JONES and Partners, please visit http://www.morganjonespartners.com.
Forward-Looking Statements
This news release contains certain “forward-looking statements.” Forward-looking statements are based on current expectations and assumptions and are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified, and many of which are beyond the Company’s control. Given these risks and uncertainties, investors are cautioned not to place undue reliance on such forward-looking statements and no assurances can be given that such statements will be achieved.
